Formed in 2012, the Paso Robles CAB (Cabernet and Bordeaux) Collective (PRCC) strives to promote the full potential of the Paso Robles AVA (American Viticultural Area) in producing superior-quality, classic and age-worthy Cabernet Sauvignon and red Bordeaux wines to consumers, trade and media worldwide. Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Malbec grown in the Paso Robles appellation—and the subsequent quality of the wines produced—are worthy of international acclaim. The PRCC seeks to improve awareness regarding the distinctive attributes of Paso Robles Cabernet and red Bordeaux wines through events, education and initiatives that confirm the appellation’s growing reputation for producing luscious, well-rounded red Bordeaux varietals that compete with the best Cabernet Sauvignon in the world. Open to all wineries that grow superior-quality Cabernet Sauvignon and red Bordeaux varieties in the Paso Robles AVA, member wineries have the opportunity to work with and learn from other members. The organization is designed to create a network of knowledgeable and experienced industry professionals to assist each other from viticulture to production, marketing and finally, sales. The PRCC is governed by a board of seven director members. Three of these are permanent members who cooperated closely to found the organization and include: DAOU Vineyards & Winery, J. Lohr Vineyards & Wines and JUSTIN Vineyards & Winery. The four remaining seats are elected every year by PRCC members to ensure balanced representation. Other founding members include Eberle Winery, ADELAIDA Cellars, Halter Ranch Vineyard, Vina Robles Vineyards & Winery and Chateau Margene.